Agricultural research through a 'new product development' lens

Source: Experimental Agriculture
Vol. 40 pp. 295-314, Published: 2004
Pages: Vol. 40 pp. 295-314
Author or Editor: Author

Reece, J.D. with Sumberg, J., 'Agricultural research through a 'new product development' lens', Experimental Agriculture, 40, 2004, pp. 295-314.