Enlisting the influence of others: Alternative strategies for persuasive media campaigns

Source: Journal of Applied Social Psychology
Vol 36, 2 pp.269-296, Published: 2006
Pages: Vol 36, 2 pp.269-296
Author or Editor: Author
Morton, T. with Duck, J.M., 'Enlisting the influence of others: Alternative strategies for persuasive media campaigns', Journal of Applied Social Psychology, 36 (2), 2006, pp.269-296.